Vine Is the GREATEST Social Media Platform EVER (for advertisers)
With most social media, it generally takes advertisers some time to figure out how to best use the platform, and even longer to convince their clients to adopt it. By the time you’re ready to implement...
View ArticleThe Beauty Ad That Will Blow You Away!
This fantastic subway advertisement for hair care product line, Apolosophy, certainly has a way of stopping people in their tracks – while they wait beside them. A fresh, playful out-of-home...
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Brand Reputation Management and Your Social Media Strategy
Over 72% of adult Internet users in the U.S. are currently active on at least one social networking site. It’s no secret that social media is slowly taking over the world of marketing, but what does it...
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Nearby Friends: Facebook Creeping Just Got a Lot Creepier
Facebook’s Nearby Friends is coming – creepers rejoice! Having trouble keeping tabs on your friends at all times? The folks at Facebook can help you with that! The social media behemoth is launching a...
View ArticleAdidas and Nike Battle for the World Cup’s Most Relevant Sporting Brand
Which brand dominates World Cup Advertising? If you’re a sports fan, or specifically a soccer fan, I don’t have to tell you the World Cup is the most major thing to happen to your life since David...
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Will Sponsors Feel the PR Impact of the Tony Stewart Tragedy?
Photo: Mark J. Rebilas, USA TODAY Sports What occurred this past Saturday night at Canandaigua (NY) Motorsports Park involving the death of 20 year old USAC Dirt Sprint Car driver Kevin Ward, Jr., and...
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How Year-Round Tourist Attractions Can Carve into the Thanksgiving Travel Boom
Thanksgiving travel this year is projected to exceed 2013 numbers, with an estimated 25 million Americans planning to fly on U.S. airlines throughout the 12-day travel window. Experts like Brian Kelly...
View ArticleThe One Airline People Love
Did you even have to look? It’s WestJet of course. All you have to do is watch their latest viral Christmas video to see why people love the brand so much. This one’s even more of a tearjerker than...
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4 Crisis Management Tips SeaWorld Ignored (That You Shouldn’t)
Photo credit: Mike Aguilera/SeaWorld® San Diego Unless you’ve been living under a rock for the past two years, you have undoubtedly seen or heard about the PR nightmare plaguing entertainment and theme...
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Why Museums Need to Embrace Duck Lips and Other Poses
My latest snapshot at the MoMA in New York For many brands, user generated content can seem risky for a number of reasons, first and foremost because brand owners fear the loss of control over what...
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The Media Mix to Drive Gen X and Y to Your Destination
When it comes to promoting your destination to Gen X and Y, the media mix you chose needs to have balance. Small and mid-sized cities should be particularly interested in this combo audience, since...
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In Defense of Connecticut Tourist Attractions
Listen up, Lake Compounce! Take heed, Mystic Seaport. Connecticut tourism is under attack, and that means you need to give it your all this summer to get people visiting – and spending in the Nutmeg...
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How Can Museums Reach Millennials?
People of all ages have become accustomed to staring at a computer screen for hours, find comfort in the vibration of our phones nestled in our pockets, and feel awkward without the presence of music....
View ArticleWill Live Streaming NFL Replace Traditional TV Consumption?
Back in April, The NFL and Twitter partnered up in an effort to live stream 10 Thursday Night Football games this season. Twitter beat out Facebook, Amazon, and others for the right to stream these...
View Article3 Marketing Predictions for 2017
After an unpredictable year in 2016, both in marketing and otherwise, it’s difficult to predict what’s coming next. In the past 12 months, we saw a complete upheaval of the way we consume information...
View ArticleHow Can Museums Announce New Exhibits Live on Social Media?
Many marketers use social media for the launch of new products. But you don’t need to have a product to do a launch on social. Museums and attractions should consider using social media to announce new...
View ArticleContent Marketing for Museums: Check Your Social Skills
Pinterest and Instagram have gone highbrow. For the first time, social networks like these have become the primary venue by which consumers discover art. While this is great news for venues that...
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Cause Marketing: Where Did Buzz the Bee Go?
Perhaps you’ve noticed someone missing from the cereal aisle recently… our good friend Buzz, mascot of Honey Nut Cheerios, has gone AWOL. Honey Nut Cheerios has done something unprecedented. They’ve...
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How Pensacola Got My Attention on Twitter
I’m not booking a trip to Pensacola. Yet. After all, I just got back from New Orleans, who planted the seed in my head a long time ago with their jazzy, well-done campaign. Pensacola doesn’t have the...
View ArticleHow to Use Social Media to Market Your Summer Event
The season of festivals is now upon us. Fans flock to outdoor concerts to hear their favorite artists, enjoy food stands, and maybe see an art or movie exhibit. The time is ripe for festivals, fairs,...
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